Reach your audience by giving them something they want to hear.
“When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.”Pat Flynn, The Smart Passive Income Blog
“Our culture is so niche-oriented now, you don’t need 3 million people to listen to your podcast.”Chris Hardwick, Nerdist
The culture of podcast listening enables you to get really specific in your target audience. Speak to the people who already know about you, and find other mission-focused listeners who don’t. Yet.
Reach people where they want to listen, in their cars, in their homes, at the gym.
“All the listening is going to shift from the broadcast tower to the smartphone.”Alex Blumberg, Gimlet Media
“It’s actually about cars.”Kevin Roose, NY Mag
Not only is it convenient to the listener, you get their full attention because they’re in for the full ride.