One in four Americans are active podcast listeners.

According to Edison Research, in 2017, 24% of Americans report having listened to podcasts within the last month, a significant jump up from 17% in 2015.

– Edison Research


What are you doing to reach your members today?

Human Factor Media helps associations integrate podcasting into their communication strategy. Podcasting isn’t easy. That’s why we’re here to take the challenges out of it so you can relax and focus on serving your association’s mission.

Why Podcast?

Human Factor makes it easy.


Happy Podcasters Talk About Podcasting

Some of the Human Factor Media podcast clients made guest appearances on Through the Noise and talk about why podcasting works for them.

Jeff Lenard, host of Convenience Matters, appears on an episode of Through the Noise and tells a funny anecdote about making connections with other media types.


Reach your audience by giving them something they want to hear.

“When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.”Pat Flynn, The Smart Passive Income Blog

“Our culture is so niche-oriented now, you don’t need 3 million people to listen to your podcast.”Chris Hardwick, Nerdist

Focused Message

The culture of podcast listening enables you to get really specific in your target audience.  Speak to the people who already know about you, and find other mission-focused listeners who don’t. Yet.

Convenient Reach

Reach people where they want to listen, in their cars, in their homes, at the gym.

“All the listening is going to shift from the broadcast tower to the smartphone.”Alex Blumberg, Gimlet Media

“It’s actually about cars.”Kevin Roose, NY Mag

Engaged Audience

Not only is it convenient to the listener, you get their full attention because they’re in for the full ride.



Feel free to email us, phone us, smoke signal us, carrier pigeon us, or visit us.

Get in Touch